Capital Manufacturing
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A major custom fabricator and sign manufacturer, Capital Manufacturing needed an identity that more correctly reflected their new corporate directive of “we can build anything”. Creating the slogan of “If You Can Dream It, Capital Can Build It” as a central theme, SP+O redesigned the Capital logo, retaining similarities and carrying the existing brand equity to a new, more strongly executed, identity. Also developed was a “vision focused” capabilities brochure that allowed the brochures to be customized based on the needs of their prospective clients.