Otto's BMW
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Facing increased competition from expanding local BMW dealerships, Otto’s contracted with SP+O to develop marketing materials that were uniquely Otto’s–that spoke of the special vision of the dealership–but at the same time, clearly had a BMW corporate feel. SP+O developed an image rich capabilities brochure that included a pocket on the inside cover to contain profile sheets of individual Otto’s employees. SP+O continued the Otto’s marketing identity through the design of a dealership newsletter.