West Chester BID
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Enjoying a revitalization of the downtown shopping and dining district, West Chester requested that SP+O develop an indentity that reflected the charm and history of the borough. The court house steeple is the dominant architectural feature, situated in the center of town. The calligraphic style of the logo rendering–reflecting on history–combined with this steeple gives West Chester a unique identity that cannot be repeated by another community. This logo became the center piece for the design of all marketing materials that include destination brochures, restaurant guides, advertising and information brochures.