Mike's Famous Harley Davidson


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SP+O was the graphic consultant for Mike's Famous Roadside Rest, a themed Harley-Davidson dealership in Wilimington, Delaware at the foot of the Deleware Memorial Bridge. The dealership can best be described as a place where the freedom and romance of the American Road meets the strength and style of the Harley-Davidson brand. Our challenge was to create an identity and information graphics that used the fins and streamlined shapes of 50's automobiles, diners and service stations while working in a "turn-of-the-century" industiral style. The result is the worlds only Harley-Davidson dealership, restaurant, and museum destination.


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