West Chester BID
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SP+O designed the signage for the wayfinding system for West Chester, PA, which will be implemented soon. Bright, welcoming colors and simple, easy-to-read graphics make the signs easy to follow from car or on foot. The colors are consistent with existing marketing materials for West Chester, adding to the overall branding of the town. The wayfinding system will ease traffic flow through the heart of West Chester’s shopping district, while beautifying the town itself.